Internal Communication

Of Bees and Flowers

and what they teach us

Imagine you are a bee, buzzing around and searching for nectar. The colors of the meadows and the scents attract you. You fly through the grass and through the flowers, which are constantly moving because of the warm summer breeze. You are happy and enjoy flying from one flower to next one, always collecting nectar. Doing so, you are not only ensuring your own food supply. While you are

collecting nectar, you transfer pollen grains from one flower to another. By pollinating the flowers you ensure a plentiful harvest, the continued existence of plants and all creatures that depend on them. A paradigm of a perfect and crucial cooperation-
a symbiosis.

Frank Nußbaum

Fon 030-31 16 10 86

f.nussbaum@nussbaum-berlin.de

Social Media

Become our facebook fan

Let's talk online!

We inspire you and keep you informed about all the trends in our business. However, Social Media is about more than just spreading and consuming information. Social Media stands for communication and dialog. So let us enter into a dialog with you. Don't hesitate to ask for advice and support about this subject. Take advantage of our knowledge and experience. Easy, fast and immediate- that is how Social Media works.

Social Media includes more than just facebook. Twitter, youtube and flickr are part of it, and also various other networks and platforms. If you would like to know if Social Media is relevant for your business, contact us.

Petra Nußbaum

Fon 030- 31 16 10 86

p.nussbaum@nussbaum-berlin.de

NUSSBAUM MARKETING & COMMUNICATION

THERE'S MORE TO IT THAN ADVERTISING

WHY WE RENAMED OUR COMPANY

Life is change.

Probably more than any time before, this is true nowadays. At the beginning of 2011 we knew it was time for us to go public with our broadened field of activity:

That is how NUSSBAUM Advertising Agency turned into

NUSSBAUM Marketing & Communication.

Developing holistic concepts is our main objective. To achieve that goal we rely on innovative marketing solutions. Our combined pool of expertise, experience and talent enables us to take into account also the internal processes of your company to clear any disagreements and problems. This way you can ensure sustainable success for your company.

Petra Nußbaum

Fon 030- 31 16 10 86

p.nussbaum@nussbaum-berlin.de

SOCIAL MEDIA

TURNING CONSUMERS INTO FANS

STRATEGY IS THE MAGIC WORD

In the past, Social Media used to bring about a sense of distrust and discomfort among business people. This attitude was replaced by the awareness that products and brands have to be represented in all places where their consumers can be found. And by now there is enough evidence that quite a large number of consumers do spend time (and money) online and in the Social Web.
Consumer brands such as Coca-Cola, Allianz and Henkel have started some time ago already to directly

communicate with their consumers in the virtual world. It is more about pure advertisement though. It is about making and keeping the brand relevant in the life of the consumer.
Therefore, this new channel of consumer interaction should not be seen as a competition to the traditional media, quite
in contrast actually. It is
yet another link in the
chain of communication
with the organization’s
consumers.

Petra Nußbaum

Fon 030- 31 16 10 86

p.nussbaum@nussbaum-berlin.de

3. GERMAN MEDIA CONGRESS

INTEGRATED MARKETING

THE NETWORKS KEEP ON BROADENING

360° Communication is the attempt to send messages into each and every channel to make sure you reach as many people within your target group as possible. Nowadays, however, in our age of digital media, this approach is no longer appropriate.
Advertisers are faced with huge challenges because of the fragmentation of the media, a more differentiated usage of the media by the consumer and also because the opportunities given to advertisers are more complex.

‘As a big brand we can no longer afford to engage in 360°’, says Coca-Cola and favors Integrated Marketing for that very reason.
Integrated Marketing balances the demands of both internal and external target groups and furthermore, it combines traditional media with digital measures.
And all of that is necessary to
reach an optimal level of
communication.

Petra Nußbaum

Fon 030- 31 16 10 86

p.nussbaum@nussbaum-berlin.de

JOBS

WE WANT YOU

IF YOU HAVE WHAT WE WANT

Web designers, Graphic designers, Programmers (Typo 3)

Are you a flexible and motivated team player who is willing to join our group and support us with your skills and expertise?

Then don't hesitate to get in touch!

Petra Nußbaum

Fon 030- 31 16 10 86

mail@nussbaum-berlin.de